This is where you become HER.
A 5 month mentorship for women wanting to start a profitable and freedom-based lash business.
The HER Method
is not just a lash course.
It is a complete system designed to develop your technical skill, business structure, and mindset… so you can create consistent, long-term success within the beauty industry.
Inside this program, you will refine your craft while learning how to operate as a professional, build a recognisable brand, and attract aligned, high-value clients.
Inside The HER Method, you will develop both the skill and strategy required to grow a sustainable lash business.
Mindset & Standards
Building confidence and self-concept
Raising your standards and boundaries
Attracting aligned, high-quality clients
Operating with clarity and consistency
Technical Training
Advanced lash application
Styling and custom mapping
Symmetry and balance
Retention and long-lasting results
Aurora Co Full Training Program
Business & Growth
Pricing and financial awareness
Business setup and structure
Client attraction and retention
Marketing and content strategy
Branding & Content
Personal brand development
Graphics and visual identity
Lash photography and content creation
The Method is a structured journey designed to take you from foundations to full expansion. Each phase builds on the last developing your technical skill, strengthening your mindset, and refining your business so you can grow with clarity, confidence, and intention.
Pillar 1: Foundations
This is where everything begins. Building both your lash fundamentals and your mindset foundation. You master all the foundations to lashes and client understanding while also developing the mindset, discipline, and self-belief required to operate like a professional from the start.
Pillar 2: Mastery
Here you elevate your technical skill into advanced artistry. You refine mapping, handmade fans, wet look sets, symmetry, advanced curls, lash science, and precision work that sets you apart as a high-level lash artist.
Pillar 3: Embodiment
This is where you step fully into identity and leadership. You shift into operating as a business owner with confidence, refining your pricing, client experience, content, self-trust, and the way you show up in your business and industry.
Pillar 4: Expansion
This phase focuses on growth and scalability. You expand your brand, implement strategy for client attraction, add-on services, retail, and positioning, and build a business that is in-demand, structured, and consistently booked.
THIS PROGRAM IS FOR YOU IF:
• You’re a mum sitting there thinking… “I don’t want to go back to work.” The thought of spending more time at work than you do with your children doesn’t feel right anymore. You want more freedom, more flexibility, and more presence in your everyday life without sacrificing income or your goals.
• You’re not looking for a basic lash course that teaches you technique and then leaves you to figure the rest out alone. You want the program that helps you actually build the business from the beginning with support around mindset, skill, confidence, branding, clients, income, structure, and long-term growth.
• You want to create a business that supports your life instead of consuming it. Something that allows you to choose your own hours, create your own income, and build a future that feels more aligned for both you and your family.
• And deep down… you know you’re capable of more. More freedom, more confidence, more abundance, and more life. You’re just ready for someone to help you bring that version of yourself to life.
The HER Method was created from my personal experience navigating the challenges of retention, business structure, and financial clarity within the beauty industry. Through refining these areas and developing a more sustainable, strategic approach, I built a stronger foundation for long-term success.
This program was then designed to bring together advanced lash training, business strategy, and mindset development—supporting artists in building a structured, profitable, and sustainable business, without the need for trial and error.
Inside The HER Method
• Fortnightly live coaching sessions (real-time strategy + guidance)
• Alternate weeks: pre-recorded education or implementation tasks
• Structured 5–6 month journey (designed for actual results, not information overload)
• Business + Lash education combined in one system
This is not passive learning.
This is implementation-led transformation.
The HER Method is a premium program combining advanced lash training, business strategy, and mindset development into one structured experience designed for serious artists building long-term success.
Ready to step into your next level?
Your seat inside The HER Method is waiting. If you are ready to refine your skills, build a structured business, and raise your standards, now is the time to begin.
Your Questions, Answered
-
The HER Method is for mums, beauty business owners, and women wanting more freedom without sacrificing income. Whether you want to leave your 9–5, create more flexibility around your family, or build a business that supports the life you actually want, this program is designed to help you create long-term freedom, confidence, and sustainable success.
-
A basic understanding of lash extensions is recommended but not required. The HER Method covers all aspects of lash training.. from foundational techniques through to advanced styling, symmetry, and retention—while also building your business, mindset, and overall standards.
-
You will receive ongoing access to the program, allowing you to revisit the content, refine your skills, and continue implementing as your business grows.
-
No. The HER Method is a complete education and mentorship experience. Alongside advanced lash training, you will learn business strategy, branding, marketing, client attraction, and mindset development.
-
Yes…however, the focus is on attracting the right clients. You will learn how to position your brand, improve your content, and create a client experience that supports consistent bookings and long-term retention.
-
The HER Method integrates technical skill, business structure, and mindset. Rather than focusing on one area, it provides a complete framework to support both your work and the way you operate within your business.
-
A full lash kit is not included as part of The HER Method. Instead, each participant will receive a curated welcome box, thoughtfully selected to complement your experience throughout the program.
Students are encouraged to have their own lash supplies, as the training will cover product selection, technique, and how to refine your personal setup for optimal results.
-
Yes. Support is provided to ensure you are able to apply what you learn and continue progressing throughout the program.
-
Yes. Payment plan options are available to make the program accessible while maintaining its value.
-
The HER Method is a live group program commencing on 27th July 2026. Following enrolment, you will receive onboarding information and early access details to ensure you are fully prepared before the program begins.
-
Results will vary depending on your level of commitment and implementation. The program is designed to provide you with the tools, knowledge, and structure required to improve your skills, increase your confidence, and build a more profitable business.