This is where you become HER.
A comprehensive lash, business, and mindset program designed for artists ready to move beyond average and build a structured, profitable, and high-standard business.
The HER Method
is not just a lash course.
It is a complete system designed to develop your technical skill, business structure, and mindset—so you can create consistent, long-term success within the beauty industry.
Inside this program, you will refine your craft while learning how to operate as a professional, build a recognisable brand, and attract aligned, high-value clients.
Mindset & Standards
Building confidence and self-concept
Raising your standards and boundaries
Attracting aligned, high-quality clients
Operating with clarity and consistency
Inside The HER Method, you will develop both the skill and strategy required to grow a sustainable lash business.
Technical Training
Advanced lash application
Styling and custom mapping
Symmetry and balance
Retention and long-lasting results
Aurora Co Full Training
Business & Growth
Pricing and financial awareness
Business setup and structure
Client attraction and retention
Marketing and content strategy
Branding & Content
Personal brand development
Graphics and visual identity
Lash photography and content creation
THIS PROGRAM IS FOR YOU IF:
You are ready to take your work seriously and build a real business
You know your current results don’t reflect your full potential
You are done undercharging and overworking
You want structure, direction, and higher standards
You are ready to invest in long-term growth, not quick wins
The HER Method was created from my personal experience navigating the challenges of retention, business structure, and financial clarity within the beauty industry. Through refining these areas and developing a more sustainable, strategic approach, I built a stronger foundation for long-term success.
This program was then designed to bring together advanced lash training, business strategy, and mindset development—supporting artists in building a structured, profitable, and sustainable business, without the need for trial and error.
The next level in your business is not created by doing more.
It is created by becoming more.
Inside The HER Method, you will not only improve your work—you will change the way you think, operate, and show up within your business.
This is where:
You stop second-guessing
You stop undercharging
You stop building a business that feels inconsistent
And start operating with clarity, structure, and intention.
The HER Method is a premium education program combining advanced lash training, business strategy, and mindset development into one structured experience designed for serious artists building long-term success.
Ready to step into your next level?
Your seat inside The HER Method is waiting. If you are ready to refine your skills, build a structured business, and raise your standards, now is the time to begin.
Your Questions, Answered
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The HER Method is designed for lash artists who are ready to refine their skills, build a structured business, and operate at a higher standard. Whether you are newly qualified or already working with clients, this program supports your next level of growth.
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A basic understanding of lash extensions is recommended but not required. The HER Method covers all aspects of lash training.. from foundational techniques through to advanced styling, symmetry, and retention—while also building your business, mindset, and overall standards.
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You will receive ongoing access to the program, allowing you to revisit the content, refine your skills, and continue implementing as your business grows.
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No. The HER Method is a complete education and mentorship experience. Alongside advanced lash training, you will learn business strategy, branding, marketing, client attraction, and mindset development.
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Yes…however, the focus is on attracting the right clients. You will learn how to position your brand, improve your content, and create a client experience that supports consistent bookings and long-term retention.
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The HER Method integrates technical skill, business structure, and mindset. Rather than focusing on one area, it provides a complete framework to support both your work and the way you operate within your business.
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A full lash kit is not included as part of The HER Method. Instead, each participant will receive a curated welcome box, thoughtfully selected to complement your experience throughout the program.
Students are encouraged to have their own lash supplies, as the training will cover product selection, technique, and how to refine your personal setup for optimal results.
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Yes. Support is provided to ensure you are able to apply what you learn and continue progressing throughout the program.
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Yes. Payment plan options are available to make the program accessible while maintaining its value.
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The HER Method is a live group program commencing on 1st July 2026. Following enrolment, you will receive onboarding information and early access details to ensure you are fully prepared before the program begins.
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Results will vary depending on your level of commitment and implementation. The program is designed to provide you with the tools, knowledge, and structure required to improve your skills, increase your confidence, and build a more profitable business.